When L.E. Graphics were approached by HP Hire, a local plant and machinery hire company, they were enthusiastic and confident that they could come up with a solution that would suit their business and target market. HP Hire were looking for a more contemporary visual identity to help them compete more confidently. The challenge faced by L.E. Graphics was improving and building upon the existing identity while still retaining the strength, experience and recognition which the HP Hire brand has attained within its many years in the business.