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Why Signs?

ARCHITECTURAL SIGNAGE SIGNWRITING EXHIBITION GRAPHICS`NEON SIGNS`FLOOR SIGNS`ROAD SIGNS SAFETY SIGNS WINDOW TINT HANGING SIGNS A-BOARDS SIGNS SIGN SYSTEMS ILLUMINATED SIGNS SHOP FASCIAS EXTERNAL SIGNS ENGRAVING SIGNS SHOP SIGNS PERSPEX SIGNS CABLE SYSTEMS INTERNAL SIGNS SIGN DESIGN VINYL SIGNAGE BRAND IDENTITY SIGNMAKER STREET SIGNS SIGN BOARDS SITE BOARDS PAVEMENT SIGNS BILLBOARDS

Your sign performs many functions, from letting people know who you are and what you offer, to assisting safe driving decisions and way-finding.

The right sign can brand your site even if you are not part of a national franchise or chain. Your sign should display a logo or trademark that identifies your business and develops memory of your location in the minds of potential customers.

Most major media advertising is expensive. Your sign is an economical way to display and reinforce your message. Always use your logo or trademark in all television and print advertising efforts, including business cards and letterheads.

We live in a sophisticated, highly mobile, consumer-based society where billions of pounds are exchanged annually for goods, products and services. Our economy is no longer dominated by industrial or manufacturing commerce, but instead by retailing and service business activities. This change has elevated the role of commercial signage to one of paramount importance to both the individual business and the community at large.

Contributing to the growing recognition that on-premises signage is a valuable economic partner are two important trends:
(1) the increasing reliance of consumers on their cars and
(2) the increasing number of people who are moving to unfamiliar geographic areas for new job opportunities resulting in large shifts in population.

These influences have fostered substantial changes in customer behaviour generating identification needs that businesses must recognize and address if they are to remain competitive. Nothing can meet these requirements as quickly, safely and effectively as an on-premises sign that is appropriately designed and placed. In fact, the on-premises sign may well be the critical factor in a business’s success or failure.

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